I’m back! I know, it’s been forever and I honestly don’t have an excuse other than this year has been a massive year for change for me, however I’m back, and what better way to return than with a post on the biggest makeup launch ever.

Unless you’ve been living under a rock for the last year, I’m sure you’ve heard of the huge collaboration with Jeffree Star and Shane Dawson. The documentary last year that Shane made on his Youtube channel confirmed how this year he wanted to make a palette with Jeffree and learn all the behind the scenes on what goes on in the beauty community, and it’s what we’ve all been waiting for.

Who Is Shane Dawson?

Shane Dawson is Youtube, to put it as blunt as I can. Shane’s content is always above most of the creators out there with his ideas, from funny food videos, vlogs with his squad, conspiracy videos to his amazing Netflix style documentary series including creators like Jake Paul, Tana Mongeau and Jeffree Star. Shane started his channel in 2008 and has since gained his popularity to the 23 million subscribers he has today. I personally love his videos with the squad when they go on outings (the video of the trip to Texas being one of my favourites) and his conspiracy videos.

Shane and Jeffree’s Friendship.

Why is this collection so huge? not only is it with the iconic Jeffree Star, but the story of how their friendship has grown has made the world support this duo. They met through Youtube as Jeffree is also a long time Youtube creator (starting his in 2006). Jeffree is like marmite with his audience and is always in the news regarding drama, last year Shane decided to make a documentary on Jeffree’s life called ‘ The Secret World Of Jeffree Star’ which helped Jeffree in many ways, not only did millions of people support Jeffree but they ended up seeing a whole new side to him, the business man he is and all the ups and downs he has been through. In return Jeffree wanted to help Shane get the recognition he deserves and the success he should be making by helping him launch his merch and a whole makeup collection.

The Collection.

Where to start? When this makeup collaboration was first mentioned in last year’s documentary, we assumed it would just be a palette, however they’ve blown us away with a palette, a mini palette called The Mini Controversy, pig shaped mirrors, makeup bags, 6 shades of lipsticks, a lipgloss and a lip balm (U.S only). Shane and Jeffree have filmed the making of this whole collection with Shane’s cameraman Andrew, from discussing how many units to order and costs, to showing us the first samples of the products and packing and behind the scenes of the photoshoots. This is information that beauty companies haven’t shown or discussed with public before and it’s honestly shook the community.

The costs of the collection: 

Conspiracy palette: £48 / $52

Mini Controversy palette: £25 / $28

Single liquid lipstick: £16 / $18

The Gloss, Shane Glossin’ : £16 / $18

Pig hand mirror: £25 / $30

Double zip makeup bag: £39 / $40

Imprint travel bag: £30 / $30

Full bundle (UK version): £326

Lip bundle : £86 / $90


The palette without flash.

The Launch.

The launched happened on 1st November at 5pm (U.K Time). I did want to get the Conspiracy palette, the Mini Controversy, ‘Ryland’ (named after Shane’s boyfriend) lipstick and the ‘Are You Filming’ red lipstick too, however when 5pm came and I was on Beauty Bay ready to add my items to the basket and check out, the websites ALL went crazy. The traffic was so huge on Beauty Bay and Jeffree Star Cosmetics that they completely broke and Morphe sold out within minutes. I decided to just put my focus on the main Conspiracy palette and leave the others so I had a chance, and by 5.20 I managed to confirm my order and get the palette.

Jeffree had put in a YEAR’S worth of products on the site and they sold out that day. It was THE biggest launch to ever happen in the beauty industry to date. Yesterday they put another 60,000 Conspiracy palettes and 60,000 Mini Controversy palettes for pre-launch live and again that sold out within half an hour. The next launch wont be until 2020 as they need to order more units.


The palette with flash.

The Iconic Palette.

Ok, let’s take a moment to look at the beautiful packaging of this palette. The black and white colour that goes into a slight pyramid just shouts Shane Dawson all over, with stunning metal clasps. It’s different, it’s beautiful and I’m obsessed.

The shades are stunning, I love how there is different shades to suit everyone, whether you prefer to keep is minimal with browns and natural tones, go colourful or dark, evening smokey, you can create so many looks with this palette. I love the logo’s stamped into a few of the shades too to match Shane’s personality and to go along with the shade names. My personal favourite are ‘Just A Theory’, ‘Sleep Paralysis’, ‘Illuminatea’, ‘Diet Cola’ and ‘Trisha’.


Below I have swatched all the shades in each row, this is just with one dip in the shades. Please don’t judge how bad at swatching I am but at least you get the idea of what each shade looks like.


L-R: Ranch, My Pills, Tanacon, Diet Root Beer, Just A Theory, Spiraling. 


L-R: Conspiracy, Pig-Ment, Food Videos, Trisha, Cheese Dust, Flaming Hot. 


L-R: What’s The Tea, Diet Cola, Not A Fact, Sleep Paralysis, Illuminatea, My Ride’s Here

A few people have pointed out that on the back of the palette it says that a few shades ‘are not intended for use around the immediate eye area’, however this just legally needs to be stated as the shades are pressed pigments and can stain. I would personally apply these shades listed on top of a concealer or eyeshadow primer. Companies can not call a palette with pressed pigments eyeshadows so most of the time you’ll see it stated as eyeshadow/ pressed pigment palette instead. It is however completely safe.


When using the palette, the shades felt creamy and honestly wasn’t much fall out at all. I loved how the shades look and being a Jeffree Star Cosmetics palette, I knew the quality would be good. I would recommend this palette if you can get your hands on it in future as it’s beautiful. I am excited to see the rest of the series and find out more of behind the scenes on what goes on in a makeup company.

Have you tried Jeffree Star products before?


2 thoughts on “THE CONSPIRACY.

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